UtahPreneur - Inside Utah's Most Iconic Businesses
What if your favorite Utah business never made it?
UtahPreneur is a storytelling podcast uncovering the make-or-break moments behind the shops, brands, and founders at the heart of Utah’s entrepreneurial excellence. While most business podcasts focus on unicorns and viral growth, we dig into the stories that almost didn’t happen, but shape our everyday experience here in Utah now. From bootstrapped startups to neighborhood storefronts, these stories show what it really takes to build a business in Utah.
🎧 Weekly in-person interviews with founders across Utah
🧠 Practical insights for entrepreneurs + curious locals
⛰️ Real stories from the edge of success, survival, and what almost wasn’t
Subscribe and rediscover the soul of your city.
Notable Guests: Costa Vida, Beehive Meals, Project Solar, Kid-to-Kid, & Spencer Mecham (Buildapreneur)
Topics: Small business funding, local marketing strategies, Utah startup stories, hiring and leadership, brick-and-mortar growth, high growth founder origin stories, surviving hard seasons, scaling without burnout, building community through business, building a business with your community, and what makes a business last
UtahPreneur - Inside Utah's Most Iconic Businesses
This Running Store Went From Barely Surviving to a 30 year legacy | Salt Lake Running Company (SLRC)
✨For 30 years, Salt Lake Running Company has been more than a store—it’s been the go-to destination for Utah’s running community.
Back in 1995, SLRC started as a small specialty shop in Salt Lake City. Three decades later, it’s one of the most trusted names for runners of all levels. But staying in business for this long—especially in retail—is no easy feat. Competing against big-box retailers and online giants, SLRC has built a brand that thrives on expert advice, high-quality gear, and a deep connection with its customers.
In this episode, we dive into how Salt Lake Running Company has adapted over the years, what it takes to build a lasting retail business, and the role community plays in their success.
Don’t miss this one. And if you haven’t already, check out last week’s episode with Sean Collins of Costa Vida and FatCats—his story of scaling two household names is packed with insights on risk, resilience, and business growth.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
👟 Find SLRC at: http://www.slrc.com/
📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur
🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!
Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!
Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at podcast@utahpreneur.co
Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!
More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.
